Customizing means the act of changing a product or service to suit a person’s or company’s preferences or needs. We can also use the word when we fix something with a particular function. In other words, we can use it if we are focused on customers or services.
Image courtesy of Market Business News.
In the world of online advertising, customization refers to directing ads based on where users are, who they are, what they are viewing online, and perhaps their age, occupation, and socio-economic status.
Advertisers want to target their ads. The lawn mower, for example, expects its ads to appear on gardening websites and not in the hairdressing or aerospace industry.
Subscription-based streaming services.
Broadcast services such as Amazon Prime and Netflix try to get as much information as possible about your preferences. They do this in part by analyzing what you choose to watch and in what part of the world you live.
If, for example, you are from London, you would be very upset if you opened your Netflix home screen and saw five Russian TV programs, a Japanese-language Japanese movie with no subtitles, and two TV series you just watched.
Netflix and other streaming services customize their services to please viewers and increase customer loyalty. When users open their home screen, Netflix customizes what it offers according to their preferences, and perhaps their age if it has that information.
Customization is important for companies that provide subscription-based broadcast services. Not only do we expect it, but we also experience frustration when our provider does not customize our home screen properly.
We are increasingly expecting or wanting to be done the way you want.
In today’s highly competitive marketplace, consumers and businesses want things their own way. We all expect businesses to offer custom options. Simply put, we are becoming more and more accustomed to customizing. In most cases, we are already waiting.
If you want your business to be competitive, you will need to be fully aware of what your customers want. You will also need to consider what your competitors are doing. If you offer something that is more specific to your target audience, customers, or prospects, your chances of success will be much higher.
Customization is one feature you can offer your customers that they can enjoy. If you do not do it but your competitors do, your business will be harder to survive.
Bululeadz.com says the following about customization.
“In order to stand out, you have to find out how you can fully customize it – from building your website, to ordering easily, to the things you offer, and how you can make them unique.”
“Nearly one in three consumers express that they want the ability to make the product their own and they will look for that particular skill when shopping.”
Your customers are not all clones.
Your customer base or target audience does not include people with similar interests and needs. Customizing the product takes into account this feature. If you can tailor your product a little more according to what each customer or group of customers wants, you will help increase sales and improve customer loyalty.
Your customers can also recommend your company to their friends, family members, business partners, and colleagues.
According to forbeshints.com.
“Customizing a product is key to successfully working on your customer base. Not all your customers want the same thing or use your product the same way. ”
“Customizing a product is important in delivering customer personal information to each segment of users, and can enhance customer loyalty and increase customer satisfaction.”
Personalization compared to customization.
Most of us would say that these two words are the same and the same, that is, the same words. They are not. Their meanings are different.
Make it your own.
By making it personal, the purpose is to give the client or customer a sense of ownership. They no longer feel that the company treats them like one of the masses. They value being treated as people with different needs and wants.
In one of our previous articles, Alexander Joe wrote:
“Personal marketing gives customers a sense of self-worth. They stopped being part of the crowd, and instead became a person with different needs and requirements. ”
“Personalization is about providing relevant information based on a person’s needs, needs and behavior.”
In this case, the focus is on changing the existing service, product, or information to suit one customer or their group. Customer directs changes.
Simply put: personalization is when you decide what you will change, while doing it your way, on the other hand, is when a customer tells you how to get used to your product or service.