It turns out that Kim Kardashian was not very fond of underwear until she launched her SKIMS line, now worth more than $ 3 billion.
Kim Kardashian says she went commando until she started designing her underwear with her SKIMS line. The real free star appeared in a clip on the clothing page of Instagram to show off the company’s Dipped Front Thong and said, “I never wore underwear until we launched this style.”
Kim shared similar feelings during a recent podcast talk Not Skinny But Not Fat, in which she further explained the handling of Amanda Hirsch why she was changing her brand name for KKW – and not because of her break-up with Kanye West.
“I was the kind of girl who didn’t wear underwear for a long time, just because they bothered me,” the real star revealed to her fans as she showed off her underwear closet. “A few years ago, I did not want to,” Kim continued. “I’m wearing underwear, and now I’m wearing it and I’m dying for it.”
These days the star of Keeping Up with The Kardashians is a huge fan of all underwear, and has managed to build a multi-billion dollar empire around it. Kim launched her own SKIMS shapewear brand in 2019, and her first launch was a success. This product made 2 million profits after selling the merchandise in 10 minutes.
In April 2021, SKIMS was estimated at $ 1.6 billion. But now the 41-year-old company has risen to $ 3.2 billion. The shapewear brand has helped put Kim’s name on the Forbes billion list, and today it costs $ 1.8 billion.
The star has hired a number of celebrities, including Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel — who have appeared together for the first time in the company’s joint campaign.
Kim’s combination of Fendi x Skims has turned into her most important launch yet. In fact, he was so well-known in the community that both products dropped a second time in just a month. The partnership reportedly brought in more than $ 1 million in just one minute.
In addition, the company recently donated Kim a $ 200,000 Lamborghini wrapped in SKIMS cozy fabric. Although he can not whip up a whip, it stands as a trophy in his business experience and his path to building a highly successful company.