Do you know what are the benefits of e-commerce for micro and small businesses? Electronic commerce is one of the methods for small and medium-sized entrepreneurs (SMEs) to increase their sales, but for this there are some golden techniques to increase them.
The 21st century began with the apogee of the Internet age in the World. From there, many entrepreneurs began to develop a way of including their companies in this thriving environment with great growth potential.
That is why investments in digital marketing became part of the business plans and marketing plans of many, of course that initially, it was the “large” companies that launched themselves into this new market channel.
In front of these numbers it is easy to understand why many small businesses have created their online sales pages, right?
The problem is that some entrepreneurs are unable to increase their conversion rates, despite investing in a good e-commerce model. But this can change if you start thinking “outside the box.”
Why have an E-Commerce?
If there is something that helps merchants to increase the number of sales, it is e-commerce, without a doubt, it facilitates the growth of a business on a significant scale.
To do this, merchants can publish their products on their website (if they already have it), and thus direct the user to make the purchase, without having to leave home, the page, or carry out too many procedures to access to the product / service offered.
E-commerce has the function of helping to save money. This occurs because it avoids some expenses that the physical store has, such as the number of sellers, since the purchases are made without an intermediary.
The consumer enters the website, looks for what he wants to buy, completes his data and makes the payment. All this is done without complications and without having to interact with sellers as a requirement to make the purchase.
For this reason, using virtual stores is considered an excellent cost-benefit sales strategy. That’s why, the applications of Ecommerce and Shopify SEO is very important. But then, how does this strategy increase sales in a company? Well, just invest in certain techniques within the virtual store and sales success will be a matter of time.
How does E-Commerce help an SME?
The online market is responsible for a large part of the circulation of money in the economy. But the majority of small and medium-sized entrepreneurs fail to increase their conversion rate (transform visitors into buyers) on their website, despite having a well-planned and well-designed e-commerce.
This happens because it is not enough just to have an e-commerce, we need to know how to make it efficient and that is where the golden rules come into play to increase conversions.
How could people know that your online store exists if you don’t tell them?
For your virtual store to be successful, it is necessary for people to know that it exists and one of the best ways to do it is through social networks, because at the end of the day, currently the great circulation of visualizations of networks such as Facebook and Instagram , increase the chances of being seen. Therefore, bet on the dissemination of your e-commerce within social networks and you will see a growing number of accesses to your store in a short time.
If you advertised your e-commerce store correctly within social networks, the orders will surely appear. But for this you need to have a strategy when publishing the products in your e-commerce.
A good way to convert is to place the products with the most output, highlighted on the page, mainly those with a discount. Knowing how to expose your products on the website is important to increase your chances of conversion, remembering that “converting” means that a simple visitor becomes a buyer.