The artist’s record label wanted to make it even more popular on social media before releasing it, and it looks like they’ve got their wish.
Halsey Says Label artist who has never avoided the music industry — did just that over the weekend by grabbing his record label by refusing to release a new song. The Without Me singer went to TikTok to explain the controversy – claiming that their label was blocking the release of their new song for marketing reasons.
“Actually, I have a favorite song and I want to release it ASAP but my recording label won’t let me,” Halsey writes in the video – while the unreleased song seems to be playing in the background.
The singer went on to call their company, Capitol Records, on suspicion of withholding the song until it produced enough sound on social media.
“I’ve been in the industry for eight years and have sold over 165 million records and my recording company says I can’t release [the song] unless it can be a dangerous moment for TikTok,” Halsey said.
“Everything is marketing,” continued Halsey, before writing, “They do this for all artists these days. I just want to release music just man, and I deserve the best tbh. I’m tired.”
Halsey later shared a call with someone from the label. The artist wrote a clip, “I wish I was playing lol,” while playing a recorded conversation
On Twitter, the artist gave fans a review, writing, “I spoke to my label tonight after my TikTok outrage. They said “wow TikTok will be really strong!” I was like ok cool can I release my song now? They said “we’ll see!” 🙃 Tell me again how I do this. “
“I was thinking about my own visit to take care of my baby. Four deep albums. Coasting, ”the artist wrote. “I’m very determined that I could raise something like this for no reason or use this as a marketing ploy but now it ‘s too deep so I can’t back down.”
This is not the first time Halsey has called their label. While recording their fourth album, If I Could Not Have Love, I Want Power, the artist noted the frustrating processes of keeping label managers up-to-date.
“Reviewing my progress to meet management and investors, and making sure my child’s arrival was on time so as not to cost anyone, was degrading.”