Have you heard of Lady Gaga?
How could you NOT hear her name these days?
At yesterdays Grammys, she just won:
Pop Vocal Album: “The Fame Monster,” Lady Gaga and…
Female Pop Vocal Performance: “Bad Romance,” Lady Gaga
In just a couple of very short years (light speed within the music business), Lady Gaga has become a world sensation-selling many albums, breaking Billboard’s record because the first artist to possess her first six singles reach favorite . She’s won four Grammys, and has sold 15 million albums and 51 million singles digitally worldwide. She is everywhere… on TV…on YouTube… on Twitter… at the Awards ceremonies… everywhere.
Hint: it isn’t her music.
She does have a really strong voice, but the remainder of it’ll not change the music industry forever.
She is a fantastic marketer…and we should be taking notes watching what she does and the way she has captured the eye of the planet stage.
So hang on to your thoughts about her music, her dress, her looks, her lack of clothing… and appearance at what she has done to travel from no where to a world famous star in record time.
Pay VERY close attention to her outlandish outfits, her bizarre big-eye makeup,
her wacked out videos.
You will start to catch a glimpse of a number of her secrets of success… plus… you’ll (no maybe here) catch a glimpse of another things she doesn’t worry about keeping private.
That’s her entire point.
She WANTS to face out… and be extreme. She WANTS eyes watching her every move. She WANTS critics speaking out against her.
It’s all a part of the package.
Look at the Grammys – she was HATCHED out of an egg during her performance – bizarre? Yes? Wickedly free media attention her “egg” debut got… millions upon many dollars in free advertising!
What you’ll not have considered was her genius marketing ideas.
Those are the key…and what she wants most?
Fans… millions upon many them.
And she has them.
Her one best selling song, Bad Romance, has… get this… 344,761,267 YouTube viewers! On MySpace, Gaga has had 491.5 million plays of her songs.
Love her or hate her – that’s a tremendous feat that we should always be listening to.
Lady Gaga, formerly referred to as Stefani Germanotta, was an obscure go-go dancer who worked burlesque bars in Manhattan.
But, she had music in her blood and was playing piano by age 4 and was accepted at NYU’s Tisch School of the humanities at 17.
She was once working at a bar crammed with drunken NYU students. nobody was watching or taking note of her until, fed up, she began stripping right down to her lingerie. “I started playing in my underwear at the piano and that i remember everyone was all of a sudden like ‘Whoa!’ and that i said, ‘Yeah, you are looking at me now, huh?’ “
She found a guaranteed way she could get the eye she needed to interrupt into the music scene.
A few of her customer loyalty secrets:
1) Give your customers a special club they will belong to. Lady Gaga doesn’t like using the term
fans, so she started calling them her
little monsters. Taking it a step further, she had
Little Monsters tattooed on herself. Even in her videos you’ll see the Monster mentions.
After Tweeting her tattoo picture to her many Twitter followers, the small Monsters started getting their own tattoos and sharing them with the planet also . All of her albums have a monster theme to them also
Take away: what special club or name could you give your clients? Many of the simplest loyalty type programs and continuity programs do that … shouldn’t we all?
2) Gaga also recites a “Manifesto of Little Monsters” at her concerts. Her Little Monsters see this as a dedication to them, that her fans have the facility to form or break her.
This is the Manifesto of Little Monsters:
There’s something heroic about the way my fans operate their cameras; so precisely intricately then proudly; royally writing the history of their people. It’s their prolific nature that both creates and procures what is going to later be perceived because the “kingdom.” So, the important truth about Lady Gaga fans, my Little Monsters, lies during this sentiment: they’re the kings, they’re the queens, they write the history of the dominion , and that i am something of a faithful Jester.
It is within the theory of perception that we’ve established our bond; or, the lie, I should say, that we kill. We are nothing without our image, without our projection, without the spiritual hologram of who we perceive ourselves to be, or rather to become, within the future.
When you’re lonely, i will be lonely too, and this is often the celebrity .
Take away: Shouldn’t we all have some sort of manifesto that shows who we are and where we stand with our customers? It wouldn`t take much to try to to , and it certainly can make an impression with those that pay your bills.
3) Special Recognition for a Special Monster. During her live stage shows, Lady Gaga will place a call to at least one of the Monsters within the audience. Her fans have already given up their cell phones to her (another lesson on mobile marketing) and she or he chooses one, dials it from stage, and waits for the screams. When the small Monster shows themselves and their phone, they’re put abreast of an enormous screen, and invited backstage after the show for a drink.
Take away: What one thing could you are doing monthly to pay special homage to at least one of your clients? Something random that might give them exposure to everyone else in your world, and make them feel fantastic at an equivalent time. It might be a special write up about them that you simply send to your entire database. Make it like an article style and send them one during a nice frame able to be persisted their wall. you’ll have a photograph with you and them wrapped and sent bent your entire list on a postcard or card . It might be special mention on your website, on your blog, the chances are truly staggering.
4) Have a cipher or sign. Fitting with the small Monster theme (album titles, tattoos, songs, etc), she also features a claw that she forms together with her hand while on stage. The clawed hand is a component of the choreography within the video of her song “Bad Romance.” She first got the thought at one among her concerts while watching two of her fans greeting one another this manner …and a thought was born.
Take away: you’ll not have a secret handshake or claw for your business, but you’ll have a special acronym or formula you share together with your clients. Give them something that’s unique and proprietary to your business, confirm they understand that it had been designed only for them, and encourage them to use it frequently (again, with pictures, mentions, etc).
5) Leverage social media. Gaga has over 5 million fans on Facebook and almost 3 millions Twitter followers! She keeps in frequent communication with them and shares the exciting, and not so exciting parts of her life with them.
Take away: Leverage social media if in the least possible. I personally am not an enormous fan (you may have read my Twitter challenge last year on this blog), but I realize that Social media is large and really fitting for loyalty. Find people to assist you get good at it, and leverage outside resources so social media management doesn’t suck some time dry.
6) Work your ass off to create a lover base together with your clients. This quote pretty much says it all on why she has been ready to do what she has:
“When you’re handling someone nearly as good as Gaga, tons of it’s the way to stay the *&^% out of the way,” said Steve Berman, Universal Music’s president of sales and marketing. “Gaga has worked tirelessly keep up daily if not hourly communication together with her fans and growing fan base through all the technology that exists now.”
Take away: Work your ass off. Overnight riches are a thing of fairy tales. No more must be said.
7) Know WHO your customers are. While she seems to possess attracted a good range of Monsters from all age groups, the bulk of her fans are young, lost and confused. So was she. An absolute misfit at college . Ridiculed for being different. pretty much seems like most of the teenage population out there. and she or he makes sure they know that she is completely NO DIFFERENT than them. once they become a Monster…they know she is one among them.
Take away: Get to understand your customers intimately, and confirm they know what you recognize about them.
If you personally can’t relate, have a spokesperson or employee who is simply like them.
“Lady Gaga is not the music industry’s new Madonna.
She’s its new business model.”
All this by 24 years old.
Not too shabby, at all.
A quote to herself: ” ‘Now that you simply have everybody watching, Gaga, you’d better be f***ing great.’ “
Last lesson, supported this quote: once you get the success you wanted, work harder and do not blow it!
To your success, you little marketing monster.
Troy White may be a top marketing coach, consultant & direct response copywriter based in Calgary, Canada. He features a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His free income Surges blog shares plenty of great strategies at https://forbeshints.com/