One of the key factors that helped drive human civilization forward is the ability to share knowledge with the world.
Without sharing knowledge, it would have been impossible for humans to beat deadly diseases, explore the planet we live in, or even come up with inventions that are the core of modern life.
The good thing about the human race is that everyone has something that they can teach others. Regardless of your background or professional experience, you have a unique set of knowledge, experience and skills that you can share with others.
The best part is that in addition to helping humanity move forward, you can also earn a living by sharing your knowledge with the world.
If you have a unique set of knowledge and skills that you would love to share with the world, but don’t know how to go about it, this article is for you.
Below, let’s check out 4 of the best ways to share your knowledge with the world (and make money while at it).
- Create A Hyper-Niche Online Course
Two decades ago, when someone wanted to learn a new skill, they had to attend a class. Today, things have changed. More and more people are turning to online courses, which they can take from the comfort of their homes, to acquire new knowledge and skills.
Online courses, therefore, present a great opportunity for you to share your knowledge with the world. Online courses have become so popular that it is predicted that revenue from the online education industry will hit $241 billion by 2022.
If you have knowledge and skills that you want to share with the world, you can package them into an online course and sell it on the internet. Here are the steps to follow to do this.
Step 1: Pick A Hyper-Niche Course Topic: The first step is to decide what knowledge or skills you are going to teach in your online course. Here, you want to focus on a highly niche skill that you are an expert in. For instance, instead of creating a general online course on “How to use Adobe Photoshop,” you can niche down to “How to use Adobe Photoshop for web design.”
Step 2: Research the market: Before you start creating your online course, take some time to conduct market research and determine whether there’s demand for your course. You don’t want to create an online course that no one will buy.
Step 3: Create an outline: This step will help you organize your course and figure out all the lessons that need to go into your online course.
Step 4: Create the course content: This is where you will create the course material that your students will consume. This might include videos, worksheets, PDFs, quizzes, and so on.
Step 5: Pick a hosting platform to host your course: Once your course content is ready, decide where you’re going to host your course. You can self-host your online course on your website, or host it on third party online course platforms.
Step 6: Attract an audience and convert them into paying students: People won’t pay for your online course if they don’t know who you are. Therefore, you should work on building an audience and winning their trust before you can convert them into paying students.
The best way to attract an audience and win their trust is by starting a blog on the same niche as your online course. From there, you need to build and grow your email list, and then promote your online course through email marketing.
- Run Paid Webinars
Webinars are another great way to share your knowledge with the world. A webinar is basically an interactive video presentation that you livestream to your audience. Since it is interactive, your audience can ask questions and share their comments during the webinar.
Running paid webinars means you are going to be charging your audience a fee to attend the webinar. If you are highly knowledgeable in your field and have already positioned yourself as an expert, your audience won’t have any problems with paying to learn from you.
Webinars can be quite a lucrative way of sharing your knowledge with the world. It is expected that by 2023, the webinar market will be worth over $800 million.
Here are the steps to follow if you want to share your knowledge with the world through paid webinars:
Step 1: Identify your target audience: If you want to have a successful webinar, it should be targeted at a very specific group of people. Having a well-defined target audience allows you to create webinar content that is tailored to that specific group.
Step 2: Come up with a result-oriented webinar topic: If you want people to pay to attend your webinar, you should pick a webinar topic that will help them achieve a desired result. A good way to do this is to identify some of your audience’s biggest pain points, and then pick a topic that provides a solution to these pain points.
Step 3: Pick a great webinar platform: The platform that you’re going to use to host your webinar will affect the quality of the webinar. There are several great webinar platforms to pick from, so you need to choose the best for your needs.
Step 4: Create your webinar content: This step involves preparing the presentation that you’re going to make during the webinar.
Step 5: Market your webinar: To get people to attend your webinar, you need to promote it. You can do this through your website, email, social media, influencer marketing, and so on. The aim here is to get word about the webinar to as many of your target audience as you can reach.
Step 6: Ace the webinar: If you get the previous steps right, you’ll be able to get people to pay to attend your webinar. The last step is to host and ace the webinar by providing great value to your audience and avoiding common webinar mistakes. Doing this will cement your position as an expert and will make it easier for you to get more people to attend your next paid webinar.
- Speak On An Online Conference
This approach is somewhat similar to the previous one in that both involve speaking to a virtual audience.
Unlike with webinars, however, where you organize the webinar yourself and will most likely be a solo speaker, an online conference is organized by someone else, and you’ll be one of many guest speakers.
Since you’re not the organizer of the online conference, you won’t have to worry about things like promoting the conference and charging attendees. You’re only invited to speak as a guest speaker. Your payment will be handled by the conference organizers.
To share your knowledge by speaking at online conferences and get paid for it, here’s what you need to do.
Step 1: Position yourself as a thought-leader in your industry: To be invited (and get paid) to speak in online conferences, you need to be a respected authority in your field. The best way to position yourself as a thought leader is to consistently develop original content around your field. You can do this through your blog, YouTube channel, podcast, by producing white papers, and so on.
Step 2: Hone your skills: To be paid to speak in conferences (both online and offline), you have to be an amazing speaker. Therefore, you need to practice and hone your oratory skills.
Step 3: Speak for free: Before you start getting paid to speak in online conferences, it is a good idea to take some free speaking gigs. This acts as practice, and at the same time helps you network with conference organizers and show what you can do.
Step 4: Market yourself: To get speaking gigs, you have to market yourself. Create a website, put up professional photos and videos of your delivering speeches at online conferences, and start reaching out to online conference organizers in your network.
Step 5: Make money as a paid speaker: As you put more effort into marketing yourself, you’ll eventually transition into paid speaking gigs, and you can now start making money by sharing your knowledge with the world.
- Start A High-End Blog
Blogging is probably the most popular approach for sharing your knowledge with the world and making money while at it. This popularity stems from the fact that starting a blog is something easy that just about anyone can do.
Step 1: Pick the right niche: If you want to launch a successful blog, you need to focus on a highly specific niche, rather than blogging about anything and everything. When picking a blogging niche, pick a topic you’re passionate about, and a topic that is highly profitable.
Step 2: Set up your blog: Here, you’re going to buy a domain name, set up hosting for your blog, and install a content management system (CMS) on your blog.
Step 3: Create useful, evergreen content: Once your blog is up, the next step is to create highly-valuable, practical, and evergreen content that helps your audience solve their problems. You also need to promote your blog content to help your target audience find it.
Step 4: Monetize your blog: Once you start building an audience, you can then pick a suitable strategy for monetizing your blog and start making money. Some options for monetizing your blog include selling ads, selling products, affiliate marketing, getting freelance clients, and so on.
Everyone has some unique knowledge or skill that other people would want to learn. It is possible for you to make money by sharing your unique skill with the world. In this article, we have shown you the 4 best ways for doing this. These are:
- Creating a hyper-niche online course
- Running paid webinars
- Speaking on online conferences
- Starting a high end blog.
All the best as you set out to share your knowledge with the world.