When dating, friendship, and casual conversations unite in a single platform, it is none other than Tinder. The American-origin app has ruled the virtual dating world for almost a decade now. The numbers reflect the success as it generates around 26 million matches daily. It has also promoted the culture of swiping right and left to discover like-minded persons. Can entrepreneurs take the first step now? Yes! With factors like the Covid-19 pandemic, digitization, and rapid Internet penetration, it is suitable to develop a Tinder clone.
The significance of an online dating app solution like Tinder is
Users can do anything and everything on a platform similar to Tinder. They can interact with fellow members, super-like someone’s profile, and network with people who have identical interests and tastes. Later netizens can continue chatting online, make audio and video calls, and also meet face-to-face with mutual consent.
Techpreneurs can use the pre-built dating platform and make a big impact in their target market. They can add their brand name and logo as per their business requirements. With all basic and advanced features integrated, the initial investment cost is minimum. This is because an app creation enterprise will use state-of-the-art technologies to make the customisations as you desire. Therefore, a Tinder-like dating platform becomes readily launchable and precious time is saved.
Analyzing the business model of a Tinder Clone
Tier-based subscription plans – A dating app homogeneous to Tinder is apt for many users across different age groups. Likewise, digipreneurs can offer several subscription packages for their target audience. A greater market share is assured by naming the plans as Plus, Gold, and Platinum.
Are the features different in each plan? Yes, more functionalities would be available for users if they are willing to pay more. Cybernauts can utilize options like Boost, hiding of advertisements, new top picks daily, message before matching, passport for getting matches globally, Super Likes, unlimited likes and rewinds. Hence, this gives them an advantage over non-paying users.
Add-on functionalities – Sometimes people would want to get into a relationship quickly. How to fulfil their desire? They can purchase premium functionalities like Super Like and Boost.
Therefore, they would receive advantages like greater attention in their geographical region, lengthy conversations, and more profile views. What does this lead to? Ultimately, users will receive a higher number of matches. They can swipe either left or right after checking their profile, images, and location.
The key factors while creating an online dating app solution are
Adhere to privacy and security laws – Undoubtedly, Tinder is a global phenomenon. It is accessible across 190 nations in 40 different languages. Further, users have downloaded the popular dating app 340 million times since September 2012.
Techpreneurs will want their geosocial networking platform to function in a glitch-free manner. How can they ensure that? Compliance with data protection and privacy laws established by governments would assure interruption-less business operations. Eventually, this results in greater trust for customers as their personal information is kept confidential.
Introduce multimedia elements – Lighting a spark is quite simple on an online dating platform like Tinder. Likewise, entrepreneurs must provide numerous communication options for users. Members can converse via voice calls, text messaging, as well as videos. They can captivate people by sharing emojis and GIFs. This gives them comfort and flexibility.
Use the power of technology – How does Tinder match people locally, regionally, and globally? Is it a combination of chemistry and psychology? No, it is technology. Digipreneurs can use Artificial Intelligence (AI) and Machine Learning (ML) for enhancing the user experience. It analyzes the qualitative and quantitative data of members and sends them new matches.
Besides that, singles will be encouraged to swipe frequently. How does this work? Relevant matches are sent to users based on their age, gender, location, and passions. This leads to lesser searches and more swiping.
Data analytics also helps entrepreneurs immensely. They can compile information of their users by using algorithms. It helps in arranging attractive photos as per their brightness level, removing dubious profiles, and uniting persons with similar characteristics.
Machine Learning scans phrases and words utilized by users. This information will be compiled and their behaviour would be known. In the long run, men and women who are single will take the next step (enter into a relationship and get married).
Add new features – Unquestionably, the dating landscape has grown to enormous proportions. Tinder deserves credits for adding brand-new functionalities in its dating app. For instance, it launched an Explore section recently. Users can tap panels like Coffee Date, Let’s Be Friends, Looking for Love, and Something Spontaneous. They would have to answer a few questions by pressing the Vibes section.
Later, they would receive a set of profiles based on their interests. They would get advantages such as chat before matching, discovering new people with the same preferences and tastes, and selfie-verification. Eventually, users can connect for various purposes, casual, personal, professional, as well as, social.
Focus on user safety – Tinder has an advanced reporting mechanism to counter misuse of its platform. Members can press the Safety Centre panel. They can share incidents related to fake profiles, harassment, and unauthorized circulation of photos and videos without permission.
Entrepreneurs must also include guidelines about in real life (IRL) meetings and travel. User trust can be easily uplifted by mentioning helpline numbers of psychologists, LGBTQ and women support groups. Netizens can promptly share their problems and resolve them in a quick time.
Wrapping Up
65 billion matches in less than a decade! Tinder has been a trend-setter in these times of online dating. It is targeting Gen-Z users across Asia, Europe, and Latin American continents with features like cropping and trimming of snaps, multimedia bio content, in-video calling, and mental health resources.
Moreover, the American platform is focussing on these 3 aspects (Expression, Discovery, and Finding of the Right Matches). Entrepreneurs can make massive progress coming out with a Tinder clone. They can get in touch with an app creation enterprise and change how the world views relationships.
