Whether shopping or banking, e-commerce apps are becoming a lifestyle choice. People find it easier to use e-commerce apps than visiting stores as it saves their time and offers them discount offers.
Moreover, people use these apps for reviews/ratings and comparing the products. Therefore, we can say e-commerce apps are everywhere in use. When talking about the most popular and high revenue generating e-commerce platform, Amazon and Etsy have reached the top. Therefore, seeing the rising trend and demand of e-commerce business apps like amazon, most entrepreneurs are turning to opt for business applications like Amazon clone apps.
Why do you need an e-commerce app?
With the help of the e-commerce app, users can directly connect with the retailers. Almost every human being carries a mobile phone. Therefore they can be at your online marketplace at any time using their mobile devices, no matter the location. So, it is the most convenient way to reach your target audience.
Secondly, e-commerce apps drive a high conversion rate. So, you can earn high profits if you have an e-commerce app for your business. Besides, with mobile commerce, your brand visibility increases incredibly. Also, you can effectively answer your customers’ queries. So, there are various advantages for entrepreneurs in doing their business.
To get a remarkable position in the online marketplace, more and more entrepreneurs are reaching the IT companies likeShopify web development company. So, if you are also considering an e-commerce business application, you may want to have a basic idea about the features that you must include in your app.
So here we have given you the top features you must have in your e-commerce application.
Must-Have Features in e-Commerce Business Application
Registration Process
The registration is the first step that a user makes on your e-commerce application. So it should be simple and easy. If you ask the user to do the complicated registration process, it may annoy the user, resulting in the user leaving your business application.
The lengthy registration process can make the user lose interest. So avoid asking for too much information at the time of registration. Make your logins/sign-ups possible with just a few clicks. For example, everybody has social media accounts, so it is better to allow your users to register using their social media accounts.
Detailed Product Descriptions
Extensive product details increase the chances of customers buying the product and decrease the chances of the product return. So, if you think that long explanations about the product quality irritate the customers, then you may be wrong. Complete detail about the product satisfies the customers and answers all the questions they have in their minds before ordering the products.
Moreover, apart from the text, you can add pictures of the product to understand the items better. With images, customers get an idea about the colour, size, material, etc. So, this is how the customers get all the required details in one place.
Multiple In-app Payment Options
Nothing can be more disappointing for a customer when he cannot find a feasible payment option after dumping his stuff into the cart. So, don’t forget to add the most popular payment options like credit cards, debit cards, net banking, cash on delivery, e-wallets to offer a better user experience in your etsy clone marketplace.
Moreover, making a payment online can be a sceptical process for many users. Therefore, it is your responsibility to make your customers feel safe and secure while making the payment on your e-commerce application. It involves sharing personal details on the app, so if the user cannot find the payment method he trusts the most, he may refuse to continue.
Push Notifications
Push notifications are the next thing that increases customer engagement and reduces the communication gap between the shopper and the brand. The push notifications can easily notify users about sales, discounts, offers, promotions, etc.
It is like a constant alert that the user gets without effort on his device. Customers don’t have to search separately for the newly launched product. They get timely notifications, so this feature also helps increase sales since no one misses any latest updates. These benefits have made this app absolutely important for every e-commerce app.
Rating and Feedback
Review and rating features allow the users to give genuine feedback depending on their real experiences. And it is actually helpful for the brands to make improvements to enhance the customer experience. Feedback and reviews work as a guide to improve the application.
The brands also get to know where their products are lacking and what people mostly prefer. When a business turns to e-commerce application, the focus should be on easing the customers.
So, try to build an app that reduces customers’ problems while shopping online. And for this, customer reviews and ratings work as a bridge to inform you about your customers’ feelings about the e-commerce business application.
Filters and Search Options
An e-commerce app has millions of products, and for users, it is a real challenging task to find out the specific products they look for. Then, the filters and search options come into play. If a shopping app offers an option to apply filters to reach the desired products, a customer can save a lot of time and effort.
Right filters and sorting techniques show results close to the customers’ demands. When you offer a reliable search option, your brand value and loyalty increases among the users. Hence, if you want to deliver a positive user experience, including the sorting and filtering option is the most preferred feature.
Shipping Options
Another feature that attracts users is different shipping options. Also, adding the address in the simplest way possible helps keep your users as nobody has time to follow the complex and lengthy process. Simple and quick things engage the users. The shipping option should also include the shipping time. So there will be no confusion among the users when expecting the delivery of their orders.
Google Analytics
If you have your app running and getting hundreds of users visiting your app. But you don’t have any real-time idea about which products are selling more and at what time you get a maximum number of users on your app. Then, you cannot measure your app’s full potential and will not know where and how you can improve to attract the maximum users. Therefore google analytics in your app will allow you to plan the strategies for user acquisition.
Easy Checkout
All users need a hassle-free checkout, so you don’t let them wait for long. For this, you need to use high-end technology to offer a responsive app. Your app should provide them with the option to save their address, card details, and wallets. So, the users can get it done faster. Features like automatic checkout should be the must-have part of any e-commerce business application.
Final Thoughts
So, choosing the right features for developing an e-commerce business application is a critical step. The features of your e-commerce application can make or break your reputation in the industry. The above-mentioned must-have features are in great demand. Another crucial thing is approaching the right and potential clone app development company to meet your business goals.
