If you’re reading this article, there’s a good chance that you’ve heard of the marketing software company known as Infusion soft. The niche software company has been around for over a decade, and they have long been considered to be one of the best programs available when it comes to marketing. In fact, they even use their own software every day! That said, you may have also heard of another marketing software company called Click Funnels. While both companies target different niches, their programs are often compared because they are both so similar. That’s because in many ways, Click Funnels and Infusion soft are like night and day when it comes to designing user experiences. In this article we will explore what these two programs have in common as well as explain the differences between them so that you know what you can expect if you choose one over the other for your business needs.
What is Click Funnels?
First, we will talk about the software that got the name “ClickFunnels” in the first place. Back in 2013, the founders of this company decided to change the name of their software from SumoMe to ClickFunnels. Why did they choose this name? Well, the SumoMe software was originally named Backpack.com—but during one of the company’s patent lawsuits, someone pointed out that the name SumoMe was an obvious play on the word “sumo.” The founders quickly changed the name of their software to avoid legal issues. After the name change, the founders also decided to change their marketing strategy and marketing language, which resulted in the marketing buzzword “Funnel.” According to the founders, they wanted to create a marketing system that was simple and fun, and they wanted to frame their marketing advice in a way that was lighthearted and easy to understand. Now, we do have to point out that SumoMe still exists and their marketing systems are different from what is offered through ClickFunnels. In fact, much of the information in this article is taken from the founder’s original marketing strategy.
What is InfusionSoft?
Before we get into the differences between ClickFunnels and InfusionSoft, we should explain what these programs have in common. Both ClickFunnels and InfusionSoft are marketing automation platforms. According to the marketing automation industry, marketing automation platforms “enable the delivery of marketing and sales communications.” With marketing automation, companies can “automate and orchestrate the delivery of a wide range of communication content.” Of course, there are a number of significant differences between these two software platforms. For example, while ClickFunnels is designed for the very beginner or intermediate marketer, InfusionSoft is designed for the advanced marketer, while ClickFunnels is designed for all levels of experience.
What is Clickfunnels Pros and Cons
Now that we’ve talked about what these two companies have in common, let’s move on to the differences between ClickFunnels and Clickfunnels pros and cons. – More Affordable: One of the major differences between these two systems is the price. While ClickFunnels is more expensive, it is also more comprehensive. In other words, if you are just looking for the basics, like email marketing, subscription-based e-commerce, and website building, then ClickFunnels may be all you need. – More Features: Unlike ClickFunnels, which is a basic marketing automation platform, InfusionSoft is much more comprehensive than ClickFunnels. In fact, InfusionSoft has many more features than ClickFunnels including CRM, lead generation, sales tools, marketing automation, and much more. – Better Design and UX: We’ve already touched on this topic in the introduction to this article, but we feel like it’s worth repeating. While both of these systems are focused on marketing automation, it’s worth pointing out that InfusionSoft has an excellent design and user experience, while ClickFunnels is more basic.
What is Clickfunnels 9.0 features?
– Lead capture – Lead capture is a feature that allows you to capture leads directly from your website. – Beautiful CRM integration – ClickFunnels CRM is an all-in-one platform for managing your sales efforts, from quoting to closing. – Automated email marketing – Email marketing is one of the most powerful ways to engage with your customers. With ClickFunnels, you can easily set up email drip campaigns that increase engagement and deliver better results. – High-converting landing pages – Landing pages are one of the best ways to convert your visitors into leads and sales. With ClickFunnels, you can easily set up landing pages that collect leads and collect sales. – Ecommerce platforms – Ecommerce platforms allow you to easily set up fully functional online stores. – Membership sites – Membership sites are a great way to market and sell products to members only. – Content marketing – Content marketing is one of the best ways to get your company and products in front of your target audience. With ClickFunnels, you can create content in a few simple steps. – Software development – The best way to learn about software development is to actually learn about software development. With ClickFunnels, you can actually build your own software.
What is InfusionSoft features?
– A/B Testing – A/B testing lets you test two different designs on two different versions of your website and see which one gets the most clicks or purchases. – Lead generation – Lead generation allows you to generate leads with your website, social media posts, and emails. – Opt-in page – An opt-in page is an easy way to get leads’ email addresses. – Landing page – A landing page is designed to convert visitors into customers by collecting a lead, making a purchase, or signing up for a free trial. – Membership site – A membership site is a great way to build a community around your brand. – Software development – The best way to learn about software development is by actually developing software. With InfusionSoft, you can actually code your own Clickfunnels themes.
Which one to choose for your business needs?
When it comes to choosing between these two systems, we have to ask ourselves which one is better-suited to the type of business we have. For beginners or those who are just getting started, we would recommend you choose ClickFunnels. It does offer a very simple and easy-to-use system for beginners, and it also has a 10-day trial period, so you can test it out risk-free. On the other hand, if your business requires a more comprehensive and advanced marketing automation platform, then we would recommend you choose InfusionSoft. With ClickFunnels, you get access to some of the most powerful marketing tools in the world, but they are buried under a very basic user interface and design.
The Bottom Line
While both of these programs are great for learning and building your marketing skills, we recommend that you choose the one that best fits your needs and your budget. Now, which one should you choose for your business? We think that you should ask yourself this question: What is better than Clickfunnels, and what is better than Infusionsoft? In that case, it would be easier to say that Clickfunnels is better than GoToWebinar and Inbound.org, and that InfusionSoft is better than both of these programs.
