One of the best conventions of advertising a brand today is digital video marketing. Many small businesses think it’s tricky and are reluctant to start. There are good reasons to think that too; it used to be a time-consuming and laborious method requiring a lot of time and money.
But that is not the case anymore! With the help of advanced online video editors and tools, the game has completely changed and has become relatively simple and straightforward. Now is the time to begin if you have not started video marketing for your small business yet!
What is video marketing, and why should small businesses opt for it?
Video marketing involves using videos to raise brand awareness, push sales, and build consumer engagement. It is part of digital marketing strategies. Video marketing began to be a marketing technique in the early 2010s. It took a few years to become budget-friendly and accessible to everybody but today, there are numerous free video editors available in the market that offer impressive features at an affordable price range.
Read on to find out more about these apps and tools!
Best Comprehensive video marketing tools
Here are some of the top video marketing tools for you. This list has been curated after doing a lot of research so you will not have to spend time finding legit, reliable, and budget-friendly tools:
1. Invideo
This online video editor tool was launched just a couple of years ago, in 2017, and it has maintained an excellent name in the market. It enables users to create, edit and share high quality videos effortlessly. It was designed for businesses to create marketing and promotional videos easily and in less time.
It is best for beginners since it has an easy-to-use interface; plus, you will be able to create professional-looking videos within minutes by using their pre-made templates. Free videos, tutorials, and blog posts can be found on their website to help you get started. This makes it easier for users to get used to and start working with the tool.
Features
- It renders users with more than 5000 built-in templates that can be used to create beautiful videos.
- Animation speed control and built-in drag and drop feature
- Stock footage, video embedding, and folder management
- It also provides you with a feature of spell check, scene templates, keyframe removal, etc.
- With Invideo, you will also be able to do YouTube sharing and object searching.
Pricing
This platform is free to use and also has a monthly plan of $15.
2. Filmora
Formerly known as Wondershare video editor, Filmora is one of the tools that are perfect for beginners as it offers various effects, styles, and customization options for the videos. In addition, it is very straightforward and simple to use; all you need to do is upload the video content and begin editing.
It has numerous customization options: you can resize the video, make font changes, do color correction and grading, add filters, and much more. It is the perfect tool for someone with no prior knowledge in video editing and are beginners who want to start out on creating and editing videos hands-on.
Features
- Renders users with a fantastic video editing interface that enables them to make interactive videos
- It helps create highly engaging videos that can aid you in building your brand.
- Some of the fantastic options it provides are split-screen, tilt-shift, advanced text editing, color grading presets, scene detection, audio equalizer, video stabilization, and 4K resolution editing support.
- It can be used on both Android and iOS softwares.
Pricing
There is no free trial, and its monthly plan commences from $7.99 a month.
3. Powtoon
Powtoon is yet another amazing video editor that enables users to make professional animated videos. It was launched in 2012 and has become famous for its intuitive and easy-to-use interface. It lets you create beautiful, professional-looking videos in a short period of time.
Powtoon aids users in engaging and captivating their presence in all the fields, such as IT, HR, Marketing, etc. Once you create the video, you will be able to easily export it to YouTube or any other platform in just a few clicks. Big brands such as Starbucks, Coca-Cola, etc. use this platform.
Features
- Offers pre-made templates that come in multiple styles, comprising of animations, infographics, and live-action
- Provides the options to create commercial, educational and commercial videos
- Its other features are image library, offline presentation, data import & export, collaboration tools, screen sharing, WYSIWYG editor, project planning, and much more.
Pricing
The price plan starts at $16 a month.
4. Vidyar
Vidyar is a video hosting platform developed primarily for small businesses. Not only can you edit and store videos but they also provide you with an option to become a fully video-enabled business. This means that you will not need anyone to edit or create your videos. With the help of this platform, you will be able to do everything yourself seamlessly within a couple of minutes.
Features
- It can enable you to do training of your employees, creating leads and corporate communications.
- The best part is you will be able to create excellent CTAs and 360 videos for your viewers.
- It also offers users essential data about the location of viewers, the attention span of viewers, how videos can help increase the ROI and click-through behavior.
- It integrates well with various well-known tools such as Salesforce, Hubspot, etc. it will help you keep track of all your leads.
Pricing
There is no free plan with Vidyard, but they have different price plans starting from $150.
5. Viewbix
This video marketing tool enables users to create an interactive and professional-looking video quickly. Viewbix is known for its interactive videos as it allows brands to add websites and social features into the video itself, making the video a mini – website in itself. It also provides detailed analytics that help track engagement and conversion. The app is primarily used by mid – sized and small businesses.
Features
- Lets you make videos with an integrated CTA for naturally increasing traffic that will, in turn, raise the clicks and conversions.
- With Viewbix, you will be able to transfer photos, operate on mobile devices, add apps to your video, link it straight to the video player, and entertain your audience.
- It offers a feature called actionable analytics; it lets you see when and how people engage with your video content.
Pricing
The prices are not clearly disclosed on their official site but subscription starts from $10 a month. You get 2 players and 10K impressions every month in the free version.
Conclusion
We have looked at some of the best video marketing tools available for small businesses. They are easy to use and aid in boosting traffic and increasing sales. Choose any that fits your requirements and budget and begin your journey to increasing brand awareness and online presence today!
