Are you thinking of including online food delivery into your restaurant’s services? or even you have already got , and you’re successfully taking orders on your website. But there’s something which will make the ordering experience even better for your customers: a web ordering app.
An app is a solution to your success during this increasingly digitized world with an easy-to-use interface, fast loading speed, and personalized ordering experience.
The article below will check out the most benefits of getting a Web ordering app for your restaurant. Then, we’ll undergo five of the must-have features it should contain for peak customer satisfaction.
10 Benefits of a web Ordering App for Restaurants
· It’s easy to use
One of the chief advantages of getting a web ordering app rather than just a web ordering system on your website is that an app is simpler to use. many of us use their phones when browsing the web , watching YouTube videos, and even placing food orders.
It’s true; you’ll use a restaurant website builder to make a Mobile-friendly and responsive website on all devices. However, it’s still easier to access an app on your phone when ordering food.
Restaurants which will provide this new sort of service to their customers will stand call at the gang .
· Allows customers to pay online
Paying in-app is another convenient thanks to shorten the quantity of your time spent ordering food. Allow customers to save lots of their mastercard information within the app and pay with only one tap. And don’t stop there.
Mobile apps have a good range of payment methods you’ll cash in of, from online via mastercard to PayPal or services like Apple Pay. The more options customers have, the more likely they’re to order using your app.
· you’ll cash in of push notifications
Push notifications are a superb marketing tool for any business. However, remember that to send customers push notifications, you would like to invite their consent and specify exactly what sort of communication they’ll receive.
Once you’re sure you’re abiding by the local laws and regulations, use push notifications to send customers exclusive offers and promotions, Tease new restaurant menu items, promote an occasion at your restaurant, and more.
· It provides a streamlined ordering process
From starting to end, shopping apps provide a streamlined experience for shoppers. an equivalent is true of food ordering apps. Having your own ordering app can make your entire online business more efficient.
Even users who aren’t internet-savvy should be ready to Order food using your app without running into any issues. If they are doing , take their feedback under consideration and improve your app until it’s flawless.
In fact, consider adding a neighborhood within the app where you collect feedback. There, customers can tell you what they enjoyed and didn’t enjoy about the ordering process.
· It can include a loyalty program
If you have already got a loyalty program, have it collaborate together with your online ordering app to supply even more benefits for your customers. If you don’t, now’s the right time to implement one directly into your app.
Users are going to be ready to keep track of loyalty points, bonuses, rewards, and more just by checking their profile within the app. they will also get a virtual card that they access on their phone rather than walking around with countless plastic cards in their wallet.
· you’re taking a number of the pressure off your staff
Accepting phone orders is messy and takes tons of your time from your staff’s already limited schedule, especially if you don’t have a fanatical person for this task. By accepting orders via an app, you narrow that point in half.
Not to mention online orders mean fewer chances of errors since most order issues are caused by human error. Having every detail of the order centralized within the app will help both you and therefore the customer, so it’s a win-win.
· It eliminates useless paperwork
Online orders also mean less paperwork for your staff to affect . counting on what proportion you would like to digitize your restaurant, you don’t even need to print paper receipts anymore. Some customers already prefer online receipts, which number will grow within the future.
Instead of sifting through past orders and order receipts, and keeping track of customers’ information manually, use an app to gather their personal and order information.
· Your restaurant will stand out
Not that a lot of restaurants have Online ordering apps, although this number continues to grow a day . you’ll still be one among the primary small restaurants in your area to boast an ordering app if you create one ASAP.
This will cause you to a novelty within the neighborhood, and word will spread fast that folks can download your app and place a web food order within minutes.
· Customers can place repeat orders faster
Rather than visiting your website and filling out their information whenever they need to put an order, customers can open the app where they need all their data stored and place a replacement order faster.
You can take it one step further and also allow the choice to repeat an equivalent order for patrons who have a favourite dish they order often. Regardless, using an app boosts the customer experience and, in turn, your sales.
· you’ll boost your online profits
Last but not least, consider getting a web ordering app for your restaurant to extend your online profits quickly. If you’re not offering food delivery and pickup yet, it’s time to require advantage of those services and believe quite just dine-in.
GloriaFood may be a free online ordering system that permits you to require unlimited Online orders on your website with zero commissions or hidden fees.
If you’ve been taking orders on your website or through third-party delivery apps for a short time , switching to your own app will make all the difference.
5 Essential Features of a web Ordering App
· Order tracking
Customers love the choice to trace their delivery riders in-app to ascertain where their food is and the way long they need to attend . Add this feature to your app to enhance customer experience and encourage repeat orders.
Live order tracking on an interactive map is best during this case because it allows customers to pinpoint the precise location of their rider.
· Multiple payment and order fulfillment options
As we mentioned above, it’s ideal to supply people that download and use your app the choice to pay using multiple providers. an equivalent goes for order fulfillment, where you ought to cater to everyone’s needs.
For example, if people like better to devour their order at the restaurant, you’ll offer both regular pickup and curbside pickup. For delivery, we also recommend no-contact delivery, which became increasingly popular during the pandemic.
· Exclusive discounts and special offers
One of the ways during which you’ll entice people to download and use your app to put online orders is to supply them with benefits they won’t find anywhere else. this may give them a way of exclusivity, like they’re a part of a special club.
Come up with promotions, discounts, and freebies constantly, and your customers will keep returning for more. you’ll even create a loyalty program with Multiple-tiered rewards and special prizes.
Don’t forget to also send push notifications with new offers, so people don’t miss them, especially if they’re edition . Limited-time offers also motivate customers to hurry and obtain their hands on them until they disappear.
· User registration
Ideally, your app should allow customers to make an account where they save their preferred address, contact information, and payment method. That way, they’re going to be ready to place an order much faster, without having to input their information whenever .
Even if they can’t create an account intrinsically , you ought to give them the choice to see a box to save lots of their information for future orders.
· Real-time order confirmation
The trust that comes with an individual confirming your order in real time is unparalleled within the industry . Use a pop-up to notify customers when their order has been accepted in-app. If they prefer to close the app while they wait, send them a push notification.
Whenever an order is confirmed, customers should also get an email informing them of that. When sending such notifications, always include the Estimated delivery time too.
Final Words
If you would like to urge ahead within the restaurant industry and beat the local competition, consider getting a restaurant app for online ordering. We hope the various benefits listed above convinced you that such an app would improve your customer service and increase your profits.
A final piece of recommendation to stay in mind throughout the method of making the app: put yourself within the customer’s shoes. The goal is to form an app that’s easy to use which delivers a flawless ordering experience. Ask people to assist you test the app before releasing it to urge feedback thereon .
